New
media has both positive and negative impacts on the society. Today we are going
to look at the positive effects of new media on the society. As I have
mentioned in my earlier blogs new media can be described as any present form
communication. The word communication in its definition itself shows that new
media help us as a society interact and communicate with each other. The
greatest example of new media today is the internet. The internet has become
the fastest growing and widely used medium, especially in the Western world. It
was estimated that as of August 2010 there were 700,410,000 internet users
worldwide its growth is faster any other media like television or radio. Technological
convergence has made it increasingly easier for employees to work from home or
anywhere instead of always being physically present at a particular location.
Many
researches has revealed that media is responsible for influencing a major part
of our daily life. New Media contributes to a transformation in the cultural
and social values of the masses. Media bring about a transformation in the
attitudes and beliefs of the people. The persuasive nature of the content
presented over media influences the thoughts and behaviour of the general
public.
It helps in moulding ideas and attitudes. It
influences lifestyle and culture. Media has brought about a major
transformation in the way people think. Media has given them an excellent
platform to present themselves before the world and contribute in their own way
to the changing world scenario. Media has been responsible for making the world
a smaller place to live in. The recent advent of blogging in the media world
and practices like public polls and citizen journalism have led to the
achievement of a social control.
New
media technologies have made our communication life easier than we ever
imagined. Unlimited media is becoming less expensive for many people to
purchase. Our society has moved from writing, printing to instant interaction
among family, friends, and organizations. There is internet with emails,
blogging, chatting, twitting and Facebook.
Other new technologies include the smart phone that can take pictures,
text, video, calculator, organizer, music player or games. We have unlimited media in our society today
and our desires of today’s world have been altered by unlimited media
access.
The media has a pivotal role in
not just informing the people, but in influencing their thinking along with
shaping their attitudes. Exposure to the different forms of media leads to an
increased awareness about what's happening around the world. Newspapers, web
portals, and modern-day mobile apps that serve us news feeds, lead to a speedy
spread of information. The latest in every field, be it entertainment, sports,
or any other, news about major events across the globe, and information about
what's new, what's trending, what's in, and what's out, reaches us within
minutes, thanks to media. New media has changed and molded the society keeping
us connected as well as updated at the same time.
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